Better process,better products, better results, better health

Do refer to aroma and atmosphere (“has an uplifting aroma,” “creates a relaxing atmosphere”).

Do use cosmetic claims (“cleanses,” “improves appearance”). Claims that a product cleanses, beautifies, promotes attractiveness, or alters appearance.

Use structure-function claims only with products labeled for internal use.

• Use words such as “health,” “wellness,” “supports,” “maintains,” etc.
• Refer to general body parts and systems (“for heart health,” “supports the respiratory system”).
• Refer to normal conditions associated with a natural state or process (“morning sickness during pregnancy,” “hot flashes during menopause”).
• Use qualifiers such as “mild,” “typical,” “normal,” “occasional,” or other words to distinguish a temporary or minor condition from a symptom of disease (“occasional stomach upset,” “muscle soreness following exercise”).

Claims that a product helps the body stay healthy and function normally or contributes to general wellbeing, e.g., “supports the immune system.”

Disease/drug/medical claims: Claims that a product diagnoses, prevents, treats, or cures disease.

Disease: Damage to an organ, part, structure, or system of the body such that it does not function properly.

• Do use the FDA disclaimer only with structure-function claims.

FDA disclaimer: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent disease.”